Jay P. Anstine (firstname.lastname@example.org) is the President of Bluebird Healthlaw Partners in Fort Collins, CO.
As mentioned in the June issue (page 49), one of the biggest hurdles we face daily is getting buy-in to compliance, including privacy and security programs. One step towards overcoming this challenge is communicating your compliance message (e.g., “Don’t do this”) through relatable content. In June, I mentioned one version of relatable content, The Triple SSS (Similarly Situated Stories). This month, I’ll cover a second version: Communicating business impact (CBI).