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An audience-driven view on compliance

7 minute read

Many compliance programs fail to inform, engage, and instruct the intended audience. A traditional compliance program is built around legal risks. But it still needs to bridge the gap with its audience.

Bridging that gap is simple, but it’s not necessarily easy.

It’s simple because we know how to approach audiences thanks to compliance professionals, marketing colleagues, and behavioral science experts. The tools and knowledge are in front of our noses.

But it’s not easy to stitch it all together in a way that works best for our audience, so let’s explore the front-end design of a compliance program.

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