21st Annual Compliance & Ethics Institute

Teach the World To Sing: What Advertising Can Teach Compliance About Changing Culture

  • Teach the World To Sing: What Advertising Can Teach Compliance About Changing Culture

    Tricia Cornell, Head of Creative Services, Rethink Compliance.

    2022-10-19

    • The first rule in advertising: know your audience. Who are you talking to and what do they need?

    • Powerful communication speaks to emotions, to make people want to keep watching and learning

    • Advertisers tell stories and so do effective compliance initiatives; discover your program's story

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About SCCE

The Society of Corporate Compliance and Ethics (SCCE) is a non-profit, member-based professional association. SCCE supports our members' work with education, news, and discussion forums. We are a community of leaders, defining and shaping the corporate compliance environment across a wide range of industries and geographic regions. In developing and maintaining effective ethics and compliance programs, our members strengthen and protect their companies.

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About HCCA

The Health Care Compliance Association (HCCA), is a 501(c)6 non-profit, member-based professional association. HCCA was established in 1996 and is headquartered in Minneapolis, MN. We provide training, certification, and other resources to over 10,000 members. Our members include compliance officers and staff from a wide range of organizations, including hospitals, research facilities, clinics and technology service providers.

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