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The carrot, the stick, and the donkey: A HIPAA safe harbor?

Ty Greenhalgh (, Regional Director, Virginia Beach, VA.

The carrot and the stick are a metaphor depicting the combination of both reward and punishment attempting to induce a desired behavioral response. We have all seen memes or cartoons of two riders racing donkeys. The losing rider is beating his donkey with a thorned switch and spurring it to move faster. The winner smugly sits in his saddle, casually holding out a baited pole in front of his donkey. Is one strategy better than the other? Are they more effective when used together? A new bill was recently signed into law that is passing out carrots to the healthcare industry.

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