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A look at regaining the public's trust, once it's lost

Sascha Matuszak (Sascha.matuszak@corporatecompliance.org) is a reporter at SCCE & HCCA in Minneapolis, MN.

An organization that experiences an unethical event is faced with a choice of two general options: seek to openly and candidly repair the ethical breach, or attempt to bury the scandal and move on without instituting serious organizational change. Several examples of both options can be seen in recent corporate history. For instance, Swedish company Telia Co, AB is working hard to change its culture. On the other side, the repeated ethical problems surrounding consumer privacy at Facebook, despite a consent decree with the United States government and multiple public breaches, shows how a company with enough clout – and hubris – can attempt to overcome unethical behavior without truly changing anything about its business model.

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