The Code of Conduct and Its Communication Campaign: A Perfect Match!

Lara Bonora, Head - Group Compliance Culture, Academy & Communication, UniCredit S.p.A..

March 11, 2019

  • Learn how to encourage a culture of “doing the right thing”—with the ultimate goal of protecting the reputation and strengthening sustainability and competitiveness of business.

  • The Code of Conduct’s effectiveness greatly depends on its communication. No matter how good the document is, it will be meaningless unless fostered and spread out.

  • It is fundamental to live and enjoy the Code of Conduct through different initiatives: tone from the top, brochure publication, dedicated events, videos, gamification, posters, gadgets, etc.

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About SCCE

The Society of Corporate Compliance and Ethics (SCCE) is a non-profit, member-based professional association. SCCE supports our members' work with education, news, and discussion forums. We are a community of leaders, defining and shaping the corporate compliance environment across a wide range of industries and geographic regions. In developing and maintaining effective ethics and compliance programs, our members strengthen and protect their companies.

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About HCCA

The Health Care Compliance Association (HCCA), is a 501(c)6 non-profit, member-based professional association. HCCA was established in 1996 and is headquartered in Minneapolis, MN. We provide training, certification, and other resources to over 10,000 members. Our members include compliance officers and staff from a wide range of organizations, including hospitals, research facilities, clinics and technology service providers.

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