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Using Modern Marketing Tactics to Super-Charge Your Compliance Program
Sarah Hadden, Publisher, Corporate Compliance Insights. Mary Shirley, Head of Culture of Integrity and Compliance Education, Fresenius Medical Care North America.
October 23, 2020
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Compliance and marketing departments aren’t always allies -- but they should be. Discover how one compliance team overcame the challenge by creating its own “micro marketing department” within the compliance function
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Identify (and develop) the skills you’ll need to create your own marketing team and learn how to “think like a marketer” by applying classic marketing campaign tactics to your compliance program
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Unpack the modern marketer’s toolbox to see how automation and analytics can transform your program with easy solutions to streamline communication, measure results and increase engagement.
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