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Telemarketing, texts, and the TCPA: An update on corporate liability

Michael P. Barry (mbarry@connexionpoint.com) is Director of Compliance and Corporate Counsel at Connexion Point in Salt Lake City, Utah, USA.

When the Telephone Consumer Protection Act (TCPA) was originally enacted, it was intended as a consumer protection statute. Unfortunately, as the years have passed, the law has become a litigation nightmare and legal minefield for companies that use telephones or text messaging for marketing purposes. The U.S. Supreme Court recently decided a case that will reduce the risk of litigation for companies that communicate with customers with an automatic telephone dialing system. This article will review the Supreme Court case and discuss its implications.

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