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Storytelling: The best tool you've never used

Lisa Beth (lisabeth@lumen-we.com) is the CEO of Lumen Worldwide Endeavors in Minneapolis, Minnesota, USA. Stef Tschida (stef@tschidacommunications.com) is the owner of Tschida Communications in Hopkins, Minnesota, USA.

Every society since the dawn of recorded history has told stories. Whether the stories were meant to warn, teach, or entertain, they all had one thing in common—they connected human beings. Whether the Edda, the Odyssey, or even the Hollywood blockbusters of today, great tales are passed from person to person and transcend geographic, generational, and cultural boundaries. Did you know you can use this same tried-and-true communication method to advance the goals of your compliance efforts?

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