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Lacking tone from the top? Try tone from the bottom!

Rodrigo Ogawa ( is Founder of VISTAZUL Consulting in São Paulo, Brazil.

There is no question about the importance of the tone from the top when driving change. The tone from the top is even more important when the change sought relates to culture. We are what we are today, because our parents led us by example since day one of our lives. When we grow old, it is not unusual to hear from close friends or relatives that we became a new version of our parents. Genetics aside, this is the influence coming from the top (our parents) playing a substantial part in who we are today. Tone from the top similarly influences our organizations, communities, societies, and countries.

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