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The importance of a properly developed driver safety training program

Cari Ferguson ( is Associate Editor at AlertDriving in Toronto, Ontario, Canada. Donna McEntee ( is Director of Workplace Safety and Health Solutions at Skillsoft in Knoxville, Tennessee, USA.

With telematics, global fleets have never been better connected, and data reporting has never been more simultaneous. Driver mistakes can be captured instantaneously from anywhere in the world. However, this data may lead some company administrators to mistakenly believe that by catching drivers “in the act,” they understand the entire problem that must be addressed. They do not. Unless driver attitudes and behavior are targeted in training and then frequently reassessed, company administrators might not learn about an employee’s propensity to speed, fall asleep, or weave through traffic until after a collision has occurred. At that point it is too late, because an organization has already suffered the cost of a mistake.

The reality of operating a large fleet is that some drivers will take unnecessary risks or fail to respond to other road users appropriately. Collisions happen as a result. Some organizations may accept this reality, but it does not have to be. The goal of a fleet should be to achieve zero collisions and zero injuries. To help achieve this goal, organizations need driver safety programs that are proactive. Fleets should offer an innovative, comprehensive solution for educating their drivers on the dangers of road risk and safeguard them from injuries and fatalities. An effective driver safety program should feature several key traits that directly address some of the main problems experienced by fleets.

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