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How to build corporate culture: Part 3

Anders Ling ( is Managing Director at Compass Consulting, Dubai, United Arab Emirates.

In this article, the author, Anders Ling, explains how an organization can change its culture to create a purpose-driven and values-based organization. In the first two parts, he looked at the foundation of a purpose-driven and values-based organization, which consists of alignment of goals and objectives between the individuals, and the fundamental building blocks resulting in stronger corporate culture—integrity, courage, fairness, and honesty, which, when consistently applied, will turn into respect, loyalty, and trust. Another important lesson is thinking of yourself as a part of a team where “we” is bigger than “me.”

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