On ethics: Richard Bistrong

Richard Bistrong (richard@richardbistrong.com), CEO of Front-Line Anti-Bribery LLC, New York City

An interview by Adam Turteltaub (adam.turteltaub@corporatecompliance.org), CHC, CCEP, Chief Engagement & Strategy Officer, SCCE & HCCA.

AT: Richard, let’s start by talking about your career before the troubles started. Can you give us a brief rundown of your professional experiences?

RB: Adam, thank you for the invitation to share some of my experience with the Ethikos community. I spent the first half of my career as a sales vice president, focused on the US market, and the second half as an international sales vice president, spending 250 days a year overseas for a decade (1997–2007), and for part of that time, working and residing out of the United Kingdom. And while my career was in the defense sector, this is not a defense story. My operating environment was not at all unique. I worked in volatile and competitive markets, with technical and complex sales cycles. I had interaction with both the private and public sector, and in much of my work, I used channel partners as part of my going-to-market strategy. My product portfolio was globally recognized, and I operated in a public company environment, where I faced intense internal and external pressures to achieve objectives and maintain steady sales growth and profitability. Sound familiar?

AT: During all those years, did you receive ethics training at work, and if so, what did you think you got out of it?

RB: Before I took my first flight as an international sales vice president in 1997, I was presented with Foreign Corrupt Practices Act (FCPA) paperwork and was counseled how this anti-bribery law would govern my international conduct. And while my company offered resources to help me understand the act, I didn’t have any questions. I understood that bribery was illegal, but that was much different than preparing me for the risks that I was about to face. And let’s remember, as former SCCE CEO Roy Snell and I have agreed upon, “cheating is always a choice.” This crucible is no one’s fault or responsibility but my own; however, with that said, knowing the law was one thing, and operationalizing ethics and integrity, as I would come to find out the hard way, was another.

This document is only available to subscribers. Please log in or purchase access.
 


Would you like to read this entire article?

If you already subscribe to this publication, just log in. If not, let us send you an email with a link that will allow you to read the entire article for free. Just complete the following form.

* required field