Steve Priest (steve@integrityII.com) is President of Integrity Insight International.
When I first started consulting in business ethics 30 years ago, I tried to persuade companies to invest a little in ethics and compliance based on their answers to these three questions:
What company do you want to work for?
What company do you want to buy from?
What company do you want to invest in: a company you trust or one you don’t?
Turns out trust was pretty important in making these kinds of decisions. Earning trust depends on many behaviors, but one is essential: truth-telling.