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Building customer trust through privacy

Robert Waitman ( is Director for Data Privacy at Cisco in New York, New York, USA.

Like security, protecting privacy has become mission critical for organizations around the world. Ninety percent of respondents to Cisco’s recent 2022 Data Privacy Benchmark Study say their customers would not buy from them if they did not adequately protect customer data.[1] And 91% say that external privacy certifications, like ISO 27701, have become an important factor in their buying process.

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